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How You Can Benefit From Social Media Influencers
There’s lots of buzz on the Internet about finding and engaging with industry influencers. We see lists of influencers, are encouraged to connect with them, and even strive to become an influencer...
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Why Your Business Needs a Crisis Management Plan for Social Media
Social media can be both a blessing and a curse for businesses. On the one hand, it gives you personalized and nearly constant access to customers and gives your company a friendly and helpful voice....
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4 Keys to Successful Blog Promotion Using LinkedIn
Mickey Baines is the President & Founding Partner at Fourth Dimension Partners, a higher education consulting practice. In addition, he appears regularly as an on-air guest for QVC and co-hosts a...
View ArticleThe Rise of 2nd Screen Viewer Engagement & It’s Implications for Advertisers
#200532276-001 / gettyimages.com The first time I heard the term “second-screen viewing” or “second-screen viewer,” I rolled my eyes. We have been watching TV and eating, reading, doing homework,...
View ArticleSocial Selling: The Key to Improving Your Sales
#164900257 / gettyimages.com HubSpot.com defines social selling as “when salespeople use social media to interact directly with their prospects. Salespeople will provide value by answering prospect...
View Article3 Types of Small Business Content to Share on Social Media
Having a solid social media strategy for your small business is important. But even if you’ve spent countless of hours perfecting your strategy, none of that matters if you don’t share the right...
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5 Facebook Marketing Skills to Master
Lets be honest, Facebook can be a real pain. But it can also be an awesome source of engagement and activity that can lead to new leads, sales, and fans for your business. Understanding what to post,...
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The Art Of Social Listening
When we hear the term, “social listening”, we often think of monitoring social media channels, blogs and other places consumers frequent and express opinions. The purpose is to collect data on their...
View ArticleQuit These 3 Hashtag Habits
#162912372 / gettyimages.com One of the most effective tools online to expand the reach of content is the hashtag. When used correctly, it often fosters communities by connecting people with shared...
View ArticleLet’s Do Away with “Great Content”
It could just be the blogs I visit, or maybe it is a certain time of the year, but for some reason, it seems I’ve read quite a few marketing and business development-focused posts recently about the...
View ArticleSocial Awareness on Social Media: Should A Business Be Involved?
What stance should your business take on social issues? We are constantly reading about social issues and awareness on various Social Media platforms. It’s not necessarily due to a rise in these...
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5 Reasons Your Blog Needs a Newsletter
Just over a year ago, we all said a final farewell to Google Reader. It was how I consumed almost all of the content I read, so sitting at my desk, tears were shed. Black was worn. A memorial service...
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3 Reasons You Should Still Advertise on Facebook
I think its safe to say social media is a big part of most people’s lives these days. Because of this, social media marketing is a huge part of any brand’s overall marketing strategy. Facebook has...
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Twitter Feed Now Showing Accounts You Don’t Follow
Just a couple months after Twitter attempted to help users rid their feeds of content they didn’t want to see, (with the advent of the “Mute” feature) Twitter now is finding another way to make the...
View ArticleMore Facebook Privacy Stuff… Really?
Holy cow, the Internet has been exploding with crazy-talk about the fact that Facebook is now forcing us to use the separate Messenger app! Let me first clarify that I am not a huge fan of defending...
View ArticleKnowing What Works and What Doesn’t With Marketing Via Social Media
Marketing using social media provides an effective and time-efficient way for businesses to let consumers know what they have to offer. With that said, social media is only effective when done right....
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Twitter Chats: Changing the Way We Connect
Carmella Lanni is an E-Commerce Specialist & Marketer who loves social media, blogging and all things #vegan! Check out here blogs, The Food Duo and The Vegan E-Commerce Girl. Feel free to tweet...
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What Every Business Needs In Their Marketing Toolkit
Annaliese Henwood is the Content Marketing Specialist with Virtual Forge, Inc. Follow her on Twitter for marketing tips and advice. . . What is supposed to be in a marketing toolkit? It honestly...
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Are You Using Social Monitoring to Tomorrow’s Standards?
As companies and organizations have begun to embrace social media, they have been “listening” to what customers are saying about their brand. This has been an effective channel for understanding their...
View ArticleSay it again, again and again – but say it differently
#475967797 / gettyimages.com When it comes to getting your message across in advertising, we know we need multiple touch points. Your prospective customer/client needs to hear your message over and...
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